The best deals from the Amazon Summer Beauty Event — editor favorites, award-winners, more (2025)

Table of Contents
Wet n Wild Loose Setting Powder Photo Focuse Loose Setting Powder Almay Oil-Free Gentle Eye Makeup Remover Pads Oil-Free Gentle Eye Makeup Remover Pads Samnyte Hair Wax Stick Hair Wax Styling Stick Maybelline Lash Sensational Sky High Mascara Lash Sensational Sky High Mascara Mario Badescu Facial Spray with Aloe, Herbs and Rose Water Facial Spray with Aloe, Herbs and Rose Water Laura Geller New York Spackle Primer Spackle Primer Clinique Almost Lipstick Tinted Lip Balm Clinique Almost Lipstick in Black Honey Sculpt Tape Contour Eos Shea Better Body Lotion Shea Better Body Lotion CeraVe Foaming Facial Cleanser Foaming Facial Cleanser Belif Dew Guard Milky Sun Serum SPF 40 Milky Niacinamide Sunscreen SPF 40 Grace & Stella Under Moisturizing Eye Masks Moisturizing Eye Masks (Pack of 48) Kate Somerville ExfoliKate Cleanser ExfoliKate Cleanser Medicube Collagen Jelly Cream Collagen Jelly Cream Coola Organic Sunscreen SPF 30 Sunblock Body Lotion Organic Sunscreen SPF 30 Sunblock Body Lotion Kiehl’s Avocado Eye Treatment Avocado Eye Treatment Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil C.E.O. Glow Vitamin C Turmeric Face Oil Clinique Take the Day Off Cleansing Balm Take The Day Off Cleansing Balm Makeup Remover Olay Super Serum Super Serum Nyx Professional Makeup Bare With Me Multitasking Face Primer & Makeup Setting Spray Face Primer & Makeup Setting Spray Butter London Plush Rush Tinted Lip Treatment Plush Rush Tinted Lip Treatment Laura Geller New York Baked Bronze-N-Brighten Bronzer Powder Baked Balance-n-Brighten Powder Foundation Laneige Lip Glowy Balm Lip Glowy Balm Anastasia Beverly Hills Luminous Foundation Luminous Foundation Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer Teint Idole Ultra Wear All Over Full Coverage Concealer Estée Lauder Sumptuous Extreme Mascara Sumptuous Extreme Mascara Smashbox Always On Mood Board Eye Shadow Palette Always On Mood Board Eye Shadow Palette Dr.Jart+ Premium BB Tinted Moisturizer with SPF 40 Premium BB Tinted Moisturizer with SPF 40 SheaMoisture Coconut & Hibiscus Smooth & Shine Oil Coconut & Hibiscus Smooth & Shine Oil Kitsch Spiral Hair Ties Spiral Hair Ties Dr. Groot Bond Fortifying Keratin Treatment Bond Fortifying Keratin Treatment Virtue 6-in-1 Hair Styling Cream 6-in-1 Hair Styling Cream Briogeo Scalp Revival Soothe + Detoxify Minis Kit Scalp Revival Soothe + Detoxify Minis Kit Moroccanoil Frizz Shield Styling Spray Frizz Shield Styling Spray Redken Deep Clean Dry Shampoo Deep Clean Dry Shampoo Sol de Janeiro Brazilian Joia Damage Repairing Shampoo & Conditioner Set Brazilian Joia Damage Repairing Shampoo & Conditioner Set Hot Tools Pro Artist Flat Iron Hot Tools Pro Artist Flat Iron CHI Spin N Curl Curling Iron Spin N Curl Curling Iron T3 Aire IQ Hair Dryer Kit with Quick Dry Concentrator Aire IQ Hair Dryer Kit with Quick Dry Concentrator

I might say that every beauty sale event is my favorite time of the year, but I'm a beauty writer — and I also really love a good deal. Ahead of summer, Amazon is welcoming its third Summer Beauty Event. And like the previous years, this one is too good to miss.

Beginning now until May 11, Amazon's Summer Beauty Event will feature thousands of products across skin care, makeup, hair and more on deal to restock or discover new favorites (You might even get some gifting inspo ahead of Mother's Day). Premium beauty brands, such as Moroccanoil, Sunday Riley, Kiehl's and Tarte are also included in the sale.

According to the retailer, all Amazon customers can expect daily deals from various brands and enjoy up to 62% off top beauty throughout the sale event. But if you're a Prime member, you might want to take advantage of your free, two-day shipping.

To ease your shopping (or potential gifting), we rounded up the best skin care, makeup and hair care deals to shop during the Amazon Summer Beauty Sale event — plus, editor favorites and Shop TODAY award winners.

What is the Amazon Summer Beauty Event?

The Amazon Summer Beauty Sale is an annual two-week sale event for all Amazon customers to score major discounts on their favorite brands. These deals are already applied to each product — no code is necessary.

When is the Amazon Summer Beauty Event?

The Amazon Summer Beauty Sale will run from April 28 to May 11, Mother's Day weekend. It will kickoff beginning midnight on April 28.

Editor-loved and Shop TODAY award-winning Amazon Summer Beauty Event deals

Wet n Wild Loose Setting Powder

This silky and weightless setting powder from Wet n Wild can be used to set, smooth pores or bake at just a fraction of the cost of its luxury counterparts.

Almay Oil-Free Gentle Eye Makeup Remover Pads

Need convincing to try remover wipes? "Overall, it worked SO well," raved TODAY editor Sam Kubota, who said these makeup remover pads are efficient at removing stubborn makeup. "I was able to get my eye makeup off with just one or two swipes, generally."

Samnyte Hair Wax Stick

We’ve previously reviewed the Samnyte Hair Wax Stick, and found it effective at taming frizz and styling sleek buns without flaking. "I tied my hair back like normal and applied it near my hairline and part," mentioned associate editor Shannon Garlin. "I went from a messy, low bun with hair refusing to stay down, to a sleek celeb-worthy bun."

Maybelline Lash Sensational Sky High Mascara

Maybelline’s Lash Sensational mascara is a Shop TODAY Beauty Award winner for its lengthening and volumizing perks. Give it a try to see the results yourself — it has a 4.5-star rating from over 100,000 reviews for a reason.

Mario Badescu Facial Spray with Aloe, Herbs and Rose Water

This refreshing facial spray from Mario Badescu is a simple (and affordable) addition to your skincare routine — for mornings, nights or even as a midday pick-me-up. “I keep this on my desk and spritz myself throughout the day,” says Shop TODAY deals editor Rebecca Brown. “It’s nourishing and smells like fresh roses.”

Laura Geller New York Spackle Primer

This award-winning primer is currently 61% off during the sale, and was made with mature skin in mind. "I’m new to makeup primers, and after trying this one from Laura Geller, I don’t think I can go back to not using one," said editor Amanda Fama in our primers for mature skin coverage. "It’s called a ‘spackle’ primer, and it feels like it spackles my skin, smoothing everything out before I apply layers of makeup. After wearing this, I’ve gotten compliments on how even my skin looks."

Clinique Almost Lipstick Tinted Lip Balm

There’s a reason why Clinique’s Black Honey lipstick has been a classic for decades (and a Shop TODAY award winner). It’s a universally flattering shade that looks different on every pout.

Tarte Sculpt Tape Contour

We ranked Tarte's Sculpt Tape Contour as the 'best overall bronzing wand' for our Beauty Wands. While you can use it to define, you can also use the wand to add warmth to your skin, too, depending on the shade and your skin tone.

Best Amazon Summer Beauty Event skin care deals

Eos Shea Better Body Lotion

This body lotion from Eos continues to rank high in Amazon's beauty bestsellers. Reviews suggest its moisturizing formula and delicious vanilla scent are the reasons behind the love.

CeraVe Foaming Facial Cleanser

The Foaming Facial Cleanser from CeraVe dispenses clear, then turns into a non-stripping foamy lather as you wash. Formulated with three essential ceramides, you can use it on the face, body and even as a hand wash to gently cleanse.

Belif Dew Guard Milky Sun Serum SPF 40

This SPF serum for belief seems to tackle almost every concern. It blurs pores, acts as a makeup primer and improves hydration levels, among other benefits without the white cast.

Grace & Stella Under Moisturizing Eye Masks

These highly-rated moisturizing eye masks come in a pack of 48, so you'll have enough pairs to treat your under eyes. Plus, the pack is now 60% off, so grab it while you can.

Kate Somerville ExfoliKate Cleanser

The ExfoliKate Cleanser from Kate Somerville currently has a near-perfect rating (as of late, it has a 4.6-star rating). Many customers complimented that the cleanser doesn’t irritate while it exfoliates and that it doesn’t leave the skin feeling ‘tight.’

Medicube Collagen Jelly Cream

Score viral brand Medicube's Collagen Jelly Cream for nearly 40% off during the Amazon Summer Beauty Sale event. The cream promises glass-like skin and a firmer complexion.

Coola Organic Sunscreen SPF 30 Sunblock Body Lotion

Sun protection is important year-round, but it's especially crucial in the summer. Get ahead of the SPF game by stocking up on premium beauty during the sale, such as this one from Coola.

Kiehl’s Avocado Eye Treatment

The Avocado Eye Treatment from Kiehl's is a classic for a reason. Not only is it highly nourishing, the eye cream promises to help de-puff and brighten under eye circles.

Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil

The glow is real when it comes to Sunday Riley's C.E.O. Glow Face Oil. It's infused with Vitamin C and calming turmeric to brighten and enhance your complexion's inner glow.

Clinique Take the Day Off Cleansing Balm

This balm-to-oil makeup remover gently and effectively washes away stubborn makeup, grime and SPF without drying the skin. It's ophthalmologist-tested and safe for sensitive skin, according to the brand.

Olay Super Serum

No need to have multiple steps in your skin care routine — Olay's Super Serum contains five different actives, such as niacinamide and AHAs, to treat everything from dark spots to dehydration.

Best Amazon Summer Beauty Event makeup deals

Nyx Professional Makeup Bare With Me Multitasking Face Primer & Makeup Setting Spray

Prime, set and refresh with Nyx's Bare With Me setting spray. According to the brand, the product can be used at any stage of your routine without disrupting powders, creams and more.

Butter London Plush Rush Tinted Lip Treatment

This lip treatment from Butter London leaves a soft tint on the lips while providing instant moisture, according to the brand. Choose from four shades while it's 25% off.

Laura Geller New York Baked Bronze-N-Brighten Bronzer Powder

Use this bronzing powder from Laura Geller to add sunkissed warmth to your skin. However, the brand claims it also works as a contour, eyeshadow, eyeliner and eyebrow filler, too, for multi-use.

Laneige Lip Glowy Balm

Love the Laneige lip mask? Then you’ll love their Lip Glowy Balm. It has the same glossy and moisture-rich formula but in an on-the-go container.

Anastasia Beverly Hills Luminous Foundation

This light liquid foundation from Anastasia Beverly Hills offers medium coverage with a luminous finish that we love for summer. It’s currently 40% off during the Amazon Beauty Sale Event.

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

Lancôme's Teint Idole Ultra Wear All Over Full Coverage Concealer provides equal coverage and skin care benefits for the under-eye area. As you wear, the brand claims that the concealer helps to brighten and hydrate dark circles.

Estée Lauder Sumptuous Extreme Mascara

For lashes with intense volume and lift, this mascara promises false-like results for brighter and wider eyes. Both its full-size and mini versions will on sale during the Amazon Summer Beauty event.

Smashbox Always On Mood Board Eye Shadow Palette

Take your makeup from day to night with this eyeshadow palette from Smashbox. It includes eight warm neutral shades with an even mix of mattes and shimmers.

Dr.Jart+ Premium BB Tinted Moisturizer with SPF 40

Prefer a lighter coverage? A tinted moisturizer, such as the one above, is the way to go. This find from Dr. Jart+ moisturizes, tints and shields from UV rays in one.

Best Amazon Summer Beauty Event hair care deals

SheaMoisture Coconut & Hibiscus Smooth & Shine Oil

SheaMoisture’s Coconut & Hibiscus Smooth & Shine Oil does as it says — the lightweight oil leaves the strands with a smooth shine before and after styling. Grab it while it’s 49% off.

Kitsch Spiral Hair Ties

These Kitsch hair ties promise a crease- and damage-free hold for curls and coils, even for those with thin or thick hair.

Dr. Groot Bond Fortifying Keratin Treatment

Spritz this Keratin Treatment Spray throughout your strands to help repair and thicken fine, thin hair. It's now 50% off for a limited time.

Virtue 6-in-1 Hair Styling Cream

This 6-in-1 styling cream from Virtue does it all, from fighting frizz to acting as a heat protectant. And, beyond this fan favorite, Virtue is offering deals on other select products from 30% to 45% off!

Briogeo Scalp Revival Soothe + Detoxify Minis Kit

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Use this travel-friendly kit to clean and improve overall scalp health no matter where you are. The kit comes with a shampoo, scalp mask, scalp treatment and dry shampoo to complete your hair care routine.

Moroccanoil Frizz Shield Styling Spray

Tired of frizz? This heat-activated spray from Moroccanoil promises to repel humidity in order to prevent and tame frizzy strands and flyaways.

Redken Deep Clean Dry Shampoo

Spray this dry shampoo from Redken to refresh hair in between washes or to revive hair for up to four days, according to the brand. It should leave the hair with a cool and refreshed feeling after use, even if there’s heavy oil.

Sol de Janeiro Brazilian Joia Damage Repairing Shampoo & Conditioner Set

This sulfate-free shampoo and conditioner set repairs split ends and strengthens hair in order to prevent future damage. While you'll be left with stronger strands, the duo leaves the hair with the brand's iconic Cheirosa 62 fragrance.

Hot Tools Pro Artist Flat Iron

This flat iron from Hot Tools promises professional-level waves and sleek styles each time. Grab it while it is 62% off during the Summer Beauty Event.

CHI Spin N Curl Curling Iron

No need to spend hours trying to curl your hair — this Chi curling iron does all the work for you. Simply place a few strands in the curl chamber to create an effortless curl or wave.

T3 Aire IQ Hair Dryer Kit with Quick Dry Concentrator

This smart hair dryer from T3 auto-adjusts its settings (heat and speed) based on your hair type and the selected attachment. It customizes to you to help minimize damage from styling.

How we chose

The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.

Madison San Miguel

Madison San Miguel is the editorial assistant for Shop TODAY, who covers everything from beauty to style.

The best deals from the Amazon Summer Beauty Event — editor favorites, award-winners, more (2025)
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